Marketing Your Club, Lessons and Masters Program with Sarah Dawson 

Sarah Dawson, a seasoned swim coach and marketing expert, shared insights on marketing a swim club. She emphasized the importance of defining team values, identifying target audiences, and differentiating program benefits. Sarah highlighted the Natadors' marketing strategies, including social media, newsletters, and community events like Splash in the Summer. She discussed the challenges of maintaining a consistent brand identity and the success of their hype videos. Sarah also stressed the significance of parent and athlete education through their PACE program and the role of metrics in evaluating marketing effectiveness. The Natadors' comprehensive approach to marketing and community engagement was well-received.