The Power of the F-Word (Fundraising) with Ellen Johnston and Rob Butcher 

The meeting focused on the importance of fundraising beyond program fees, emphasizing the sustainability of programs. Ellen Johnson highlighted the need for long-term planning, while Rob Butcher from Swim Across America (SAA) discussed the impact of philanthropy and strategic partnerships. SAA has raised over $150 million, with significant contributions from Merck and Clear Channel. Butcher stressed the importance of thank-you notes, matching gifts, and leveraging donor-advised funds. He also introduced the concept of junior advisory boards to engage youth in fundraising efforts. The meeting concluded with a Q&A session, addressing practical fundraising strategies and the potential for expanding SAA's reach globally.