Bookend Demographics to Expand Your Program (Infant/pre-school & adult) with Jihan Minson 

Jihan Minson, CEO of Coast Guard Blue Dolphins, discussed their comprehensive swim program targeting infants, preschoolers, adults, and special needs individuals in Hampton Roads, Virginia. The program, which includes 4 permanent and seasonal locations, emphasizes water safety, especially for the military population. They offer various classes, including parent-baby, preschool, and adult lessons, with a focus on personalized instruction and community outreach. Minson highlighted the importance of staff diversity and parent engagement, noting high retention rates and the impact of their program on community water safety and socialization. They also offer scholarships and discounts to ensure accessibility.