Going global! Social Media 101 for Swim Coaches - Mike Murray, Emily Melina 

Mike Murray and Emily Molina discussed effective social media strategies for swim clubs. They emphasized the importance of understanding target audiences: Facebook for parents and Instagram for athletes. Key tactics include creating engaging content, using hashtags, and leveraging platforms like Facebook Live and Instagram Reels. They highlighted the Coaches Idea Exchange with 22,000 members and the Eastern Zone Swimming and Swim Parent Forums. Molina stressed the importance of consistent posting and involving athletes in social media management. They also recommended using QR codes for registration and engaging with alumni to boost community engagement.