Tammy Hopkins – Building Revenue with Competitive Groups 

Tammy Hopkins from Deanza Cupertino (DACA) discussed the organization's comprehensive aquatics program, which includes a year-round swim school, adult swim lessons, and aquatic therapy. DACA manages 800 swimmers, with 3,000 students weekly and 2,000 in summer programs. They offer various programs like pre-competitive water polo and Bug Ball for novice swimmers. Hopkins emphasized the importance of convenience, effective use of pool space, and diverse coaching styles. DACA's revenue strategy includes maximizing pool time, leveraging staff efficiently, and offering private lessons. The program's success is attributed to listening to parents and maintaining a professional coaching staff.