Bob Bowman – Cultural Change 

Bob Bowman, a renowned swim coach, discussed his involvement in the Michael Phelps Foundation's IM program, which provides water safety and goal-setting programs to underserved children. He highlighted the importance of learning to swim and introduced a new partnership with Aquasphere for MP-branded suits. Bowman shared his coaching philosophy, emphasizing periodization, holistic training, and the importance of resiliency, respect, and accountability. He detailed his approach at Arizona State University, focusing on technique, process, and team culture, and mentioned innovative practices like using heart rate monitoring and underwater techniques.