John Casadia – How to Promote Your Swim Team 

John Casadia, a former coach at Vineland High School, shared strategies for promoting a swim team. He emphasized the importance of community service, generating $5,000-$8,000 annually through team posters, and using a weekly newsletter called "The Buoy" to engage team members. Casadia highlighted the significance of recognizing all team members, including those with perfect attendance and academic achievements. He also discussed the use of NISCA awards, community involvement, and creative promotional activities like slogans and team traditions. Casadia stressed the need for coaches to make their programs special and to involve the community to ensure long-term success.