2016 ASCA World Clinic Audio Talks, David Orr – Responsible Use of Social Media To Build Your Swim Business 

Coach David Orr, an ASCA level four certified coach, discussed the responsible use of social media to build swim teams. He highlighted his team's success, including winning four USA Swimming Marketing Club of the Year awards and six consecutive state championships. Orr emphasized the importance of consistency, creativity, and transparency in social media use. He shared strategies such as using Photoshop for graphics, maintaining a private Facebook group, and leveraging platforms like Twitter and Instagram. Orr also stressed the need for clear communication with athletes and parents about social media conduct and the benefits of integrating social media into team marketing and engagement efforts.