2016 ASCA World Clinic Audio, Marty Keating – Program Development 

Coach Marty Keating, a renowned high school and club swim coach, shared his journey in developing the Pittsford Mendon swim team. He detailed the team's rapid growth from 131 students in 1973 to 5,000 by 1968, and his aggressive training regimen, including 5-7 AM and 2:30-6 PM practices. Keating emphasized the importance of persistence, team unity, and parental support. He recounted significant milestones, such as breaking the 200 medley relay record from 157 to 138 in three years. Keating also highlighted the impact of motivational practices, like team bonding sessions and the use of inspirational slogans, in fostering a successful swim program.